One of the best ways to promote your YouTube channel is to make it audience driven. Videos can have a snowball effect, with regular viewers recommending them to their friends. This can lead to viral videos. Regular viewers also like to feel a part of a community, which makes them more likely to share your videos with their friends.
Email marketing
Email marketing is a great tool to use to promote your YouTube channel. It is a great way to keep your audience updated about your latest videos and can increase your subscribers. However, to make the most of this marketing technique, you must set up an effective email campaign. Here are a few tips to keep in mind:
Use a brand account instead of a personal one. Brand accounts allow multiple users to log into a single account. This is important if you plan to use your YouTube channel to promote your brand. Creating a brand account will ensure that all of your employees can access your content. This will also make it easier to manage your YouTube content.
Use milestones in your YouTube channel to promote your content. Having milestones to celebrate is an excellent way to build a relationship with your subscribers and to attract new ones. When your subscribers reach your goals, they are more likely to come back and share your content with others. In addition, you can also embed videos into your website to keep visitors on your website longer.
Take time to research your competitors. This will give you insights into what works and what doesn’t. It is also important to use keyword tools to determine which brands are succeeding the most. By analyzing your competitors, you can also learn about your target audience. This will allow you to focus your efforts on the methods that are working and rework the ones that are not.
Use YouTube analytics to determine the interests of your audience. Knowing your audience’s preferences will help you make videos that are relevant to their interests. You can also ask them for suggestions. It’s a great way to get feedback from your audience and build a relationship with them.
Cross-promotion
One of the best ways to promote your YouTube channel is to share it on other platforms. You can use Instagram, Facebook, and TikTok to promote your videos. You can also embed your videos on your blog. These methods help you gain more views on YouTube. But before you start cross-promotion, make sure you know your target audience.
If you’ve just started a YouTube channel, it’s a good idea to research your competition and other video creators in your niche to get an idea of what type of content your audience is looking for. You can also use tools such as YouTube Analytics to find out more about your audience’s demographics, location, and engagement. Sprout Social is another great tool for comparing your YouTube content with other social videos.
Cross-promotion can be as simple as posting your YouTube videos on Facebook. The tone of your post can be similar to the tone of your YouTube videos, which will help your videos reach a wider audience. In fact, 68% of marketers have published their videos on Facebook. This type of cross-promotion works well because your audience can access the content without leaving Facebook. In addition, Facebook also provides a great way to include a subscribe link, which can lead to increased views.
Another way to cross-promote your YouTube channel is to collaborate with other businesses in the same industry. This can be mutually beneficial, cost-effective, and double your visibility.
Creating custom thumbnails
The first impression of your YouTube video is the thumbnail, which represents a brief description of the video. Its role is to influence viewers to click the video link. It can also drive more engagement to the video by building curiosity. Using a compelling video thumbnail is an effective way to get more views and clicks.
First, select a suitable font for the thumbnail. If you have a series of videos, consider using text headings to keep viewers on track of the series. This will help them stay on track and look for more videos in the series. Use a consistent font and design, as this will familiarize your audience.
Another way to make your thumbnails look good is to include relevant text and images. The text should be readable and use contrasting colors. Using persuasive language is also a good idea. You can find templates on sites like Design Wizard that can help you create a compelling thumbnail.
Another option is to use a free thumbnail maker like Visme. This tool provides hundreds of free templates for you to choose from. It also has the option to upload the thumbnails directly to YouTube. To use Visme, log into the editor and choose the social graphics tab. Select the YouTube icon and add the title and other relevant information. You can also upload a photo to your video to make it stand out from the rest.
Creating custom thumbnails for your YouTube channel is an essential step to promote your channel. However, it is not available to every YouTube user by default. First, you must verify your account before you can upload a custom thumbnail.
Using ConvertKit
Using ConvertKit to promote your channel is a great way to grow your audience and create a loyal following. You can also use the service to create a landing page and share it with other subscribers. You can use ConvertKit to promote your YouTube videos and make them more appealing to viewers. In addition, you can also use ConvertKit to promote your videos and build an email list.
If you want to make money on YouTube, you can post behind-the-scenes videos that show viewers your work. For example, if you’re a wedding planner, you could upload videos of wedding preparations and design. Similarly, if you’re a musician, you can upload music videos, lyric videos, or visualizer videos. You can include links to your music on these videos so that viewers can buy it. One example of this type of video is Amanda Brown’s lyric video.
When creating a YouTube channel, it’s important to remember that you’re renting land, which means you need to earn money and subscribers. Although YouTube has an algorithm that surfaces the videos first, you may not rank as highly as a more established channel. To get subscribers, you need to offer them something that’s worth watching. ConvertKit makes it easy for you to build an email list.
The cost of using ConvertKit depends on the number of subscribers you have. There are free plans up to 1,000 subscribers, and a paid plan for those with more than 10,000 subscribers. While the free plan is adequate for most bloggers, the paid Creator plan has more features and integrates with Facebook Custom Audiences. It also features a newsletter rewards system for subscribers.
